Successful business owners are always learning, which usually means that they are always reading.
Lifelong learning enhances our understanding of the world around us, and a willingness and persistent interest to learn new things is beneficial to our mental well-being, too. In business, lifelong learning allows us to become better educated, stay informed, and remain competitive, and opens our eyes to new solutions and otherwise unforeseen opportunities.
Below are eight great books that are absolute must-reads for entrepreneurs who wish to broaden their horizons, introduce themselves to new concepts in business (or, in the case of the 1937 business classic Think & Grow Rich, older yet proven concepts), and stimulate their entrepreneurial mind.
Think & Grow Rich
Written in 1937 by Napoleon Hill, Think and Grow Rich is a personal development book that looks at how influential one’s own mindset can be in living a better life.
Good to Great
In Good to Great, author Jim Collins identifies and evaluates the factors that allow only a small fraction of companies to become truly “great”, and explains how companies can improve their chances and beat the odds.
In Profit First, Mike Michalowicz shows that by changing the conventional accounting formula (Sales – Expenses = Profit) and taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters into profitable cash cows.
Dare to Lead
Brené Brown explores how to cultivate braver, more daring leaders, and how to embed the value of courage in culture.
No B.S. Direct Marketing
Dan S. Kennedy simplifies marketing by focusing on what works, including little-known direct strategies for any business.
Built to Last
Built to Last is based on research into the development of some of the most successful corporations in the United States. It seeks to find out how exceptional companies differ from other, less successful ones and identifies the common practices of enduringly successful companies.
Instagram Marketing for Small Businesses
Instagram Marketing for Small Businesses takes you through the basics of the social media giant and shows you how to use Instagram for marketing your business. It includes information on best practices and effective advertising strategies and offers numerous case studies.