Four Big Goal Obstacles and How to Overcome Them
If you’re an entrepreneur, you know that business owners face daily obstacles as they fight their way to successful business operation (and often are still faced with crises once a certain level of achievement is reached). To counter the threat of failure, entrepreneurs will set goals for themselves and their business to keep them focused as they jump over all of those typical entrepreneurial obstacles.
Goals are supposed to help keep us focused, right? But simply setting a goal does not mean that it will be reached in a reasonable amount of time – or ever. The truth is that goal setting – the very thing that keeps entrepreneurs focused – can, in fact, do the very opposite. Below, we have outlined the four big goal obstacles (and how to overcome them).
Goal Obstacle 1: Perfectionism
You do not need to wait until everything is perfect before going ahead with plans. If you do, then you will most certainly never get anything done. It is the process that counts; in going ahead and doing something before you deem it 100% perfect, you will be able to modify and improve it because you will learn what does and doesn’t make it great. Here are two stories to illustrate my point:
An entrepreneur has started an online business that will deliver great course content online. They want to launch their first-ever course: Blogging for Business. However, they are hesitant to publish their course because they are not 100% satisfied with the structure and content. They spend the rest of their days tweaking the course, and never put it up for sale.
An entrepreneur has started an online business that will deliver great course content online. They want to launch their first-ever course: Blogging for Business. However, they have not yet published the course because they are not 100% satisfied with the structure and content. They publish it anyway, but they openly admit to their potential customers that this is the very first version of that course. To put minds at ease they sell the first version of their course at a discounted rate. In turn, the customer will be asked to provide feedback on the course and will get access to course updates as it is improved.
The entrepreneur ends up selling a few seats in their course, and get valuable feedback from the participants while also learning along the way. They take all feedback into consideration and when combined with what they have learned thus far, they are able to improve their course to such a degree that it becomes a constant source of passive income.
Which story did you like better?
Goal Obstacle 2: Fear of failure
First of all, let’s get real. Fear of failure is a completely normal human reaction, especially when the stakes are high. Entrepreneurs have to make a large investment of time, money, and emotion in their idea. They have to support their idea and help make it grow while hoping for its success. Having a financial investment is a risk, and causes entrepreneurs to feel a lot of pressure. Because there is usually a large investment, fear of failure is ever-present. A failed business deals a large blow to the bank account and one’s self-confidence.
You have to have faith in your business. Faith in the idea that you are selling, the goal you are trying to reach, the outcome you are trying to achieve. You have to have faith in your product or service, and the great people out there who will become your customers.
Trust your instincts. You are the one behind the business, and you have the power to make those hard choices that will ultimately decide your business’s fate. You know your company and its products/services best, and the passion that you feel for your company and relationship you have with your current (or future) customer base should give you power over your fear. Take a look at where you started when you first decided to turn your idea into a business. Look at how far you’ve come. If you can make it that far, what’s stopping you from going further?
Goal Obstacle 3: Taking big steps
Just because you have big dreams for your business does not mean that you should take big steps towards achieving them. Taking bigger steps means that you risk overlooking a smaller (and possibly crucial) components. The smaller steps that lead up to the big goals are just as – if not more – important than the big steps.
It is therefore important to create a series of smaller steps that will, collectively, help you take a big step. Creating smaller steps requires you to focus in on specific, smaller-scale issues and challenges, and completing these smaller steps results in a stronger business that has been built on these smaller achievements.
Goal Obstacle 4: Distractions
Shiny-Object Syndrome is a real problem, folks. You see something that you like and want to pursue it or model your business after it. Here’s a little advice: don’t fall down the rabbit hole. Focus on your company: it’s unique brand identity, it’s products/services as they currently are, and the people you want your company to interact with. Don’t get caught up in what so-and-so is doing on Instagram (even if it seems to be working really well).
You can look into how other companies achieve goals, but don’t try to model your entire business after another company. This takes away from your unique identity, your authenticity, and hinders your ability to reach your company’s goals.
Make sure that you are surrounded by your brand, your goals, your vision.
- Hang a vision and/or mood board nearby to remind yourself of your company’s unique style
- Write down short- and long-term goals for yourself and your business
- Identify tasks that will help you work towards those goals
- Prioritize your daily, weekly, and monthly to-dos
- Delegate. Share the tasks among other employees and work together to achieve your goals.