When it comes to goal setting, there are things that people need and things that keep people from accomplishing what they set out to do.
You do not need to wait until everything is perfect before going ahead with plans. If you do, then you will most certainly never get anything done. It is the process that counts; in going ahead and doing something before you deem it 100% perfect, you will be able to modify and improve it because you will learn what does and doesn’t make it great. Here are two stories to illustrate my point:
An entrepreneur has started an online business that will deliver great course content online. They want to launch their first-ever course: Blogging for Business. However, they have not yet published the course because they are not 100% satisfied with the structure and content. They spend the rest of their days tweaking the course, and never put it up for sale.
An entrepreneur has started an online business that will deliver great course content online. They want to launch their first-ever course: Blogging for Business. However, they have not yet published the course because they are not 100% satisfied with the structure and content. They publish it anyway. To put their mind at ease and in the hopes of creating the best possible course for their customers, they openly admit to their potential customers that this is the very first version of that course, and as such the customer will be able to purchase a spot for a discounted rate. In turn, the customer will be asked to provide feedback on the course and will get access to course updates as it is improved.
The entrepreneur ends up selling a few seats in their course, and get valuable feedback from the participants while also learning along the way. They take all feedback into consideration and when combined with what they have learned thus far, they are able to improve their course to such a degree that it becomes a constant source of passive income.
Which story did you like better?
Fear of failure
First of all, let’s get real: fear of failure is a completely normal human reaction, especially when the stakes are high. Entrepreneurs have to invest a large amount of time and money into their business, as well as invest emotionally in their idea and the hope that they have for its success.
You have to have faith in your business: faith in the idea that you are selling, the goal you are trying to reach, the outcome you are trying to achieve. You have to have faith in your product or service, and the great people out there who will become your customers.
Trust your instincts. You are the one behind the business, and you have the power to make those hard choices that will ultimately decide your business’s fate. You know your company and its products/services best, and the passion that you feel for your company and relationship you have with your current (or future) customer base should give you power over your fear. Take a look at where you started when you first decided to turn your idea into a business. Look at how far you’ve come. If you can make it that far, what’s stopping you from going further?
Taking big steps
Just because you have big dreams for your business does not mean that you should take big steps towards achieving them. In fact, the smaller steps that lead up to the big goals are just as – if not more – important than the big steps. Creating smaller steps requires you to focus in on specific, smaller-scale issues and challenges, and completing these smaller steps results in a stronger business that has been built on these smaller achievements.
Shiny-Object Syndrome is a real problem, folks. You see something that you like and want to pursue it or model your business after it. Here’s a little advice: don’t fall down the rabbit hole. Focus on your company: it’s unique brand identity, it’s products/services as they currently are, and the people you want your company to interact with. Don’t get caught up in what so-and-so is doing on Instagram (even if it seems to be working really well).
Sure, you can look into what helps various companies achieve certain goals, but don’t try to model your entire business after another company. This takes away from your unique identity, your authenticity, and hinders your ability to reach your company’s goals.